Publication Date:June 15, 2003
Source:Stanford Graduate School of Business
For Netflix's IPO, on May 23, 2002, the company selected Merrill Lynch as the lease underwriter.
Netflix Co-Founder Marc Randolph: How Netflix Grew from Idea to IPO
The case details the process the offering team followed to lead the company to a successful IPO during difficult market conditions. Covers the process for selecting the underwriters, working with the SEC, the road show, decisions on pricing, the lock-up period and directed shares, and issues relating to the SEC-mandated quiet period and material disclosures.
Product #: E155-PDF-ENG
Securities and Exchange Commission, IPO, Entrepreneurship,